Aids and Advertisement

I don’t believe this advertisement appealed to consumers at all because I feel as though why should a picture make a consumer now want to help aid campaigns. It shouldn’t take a person to look at a picture to support aid victims. It should already be instilled in them to want to help people with aids. This clothing line to support aid victims I believe has no affect on the consumer because I know by me looking at this picture its not going to make me buy the product. Either I support aid victims or I don’t. Either I buy the product just because I want to contribute my money or I don’t. Not to sound harsh but that’s how it is. Looking at this advertisement may be sad because the person is suffering from aids but this shouldn’t be used to influence anyone to support aids. I feel like if a person wants to support aid victim then that’s what they should do because they feel like it’s a need. I understand why this picture was used it was used to influence the consumer to buy the product and the money spent will be used to go towards aid campaigns. But, either a person is going to look at the picture and be in “aww” and possibly buy the product or they wont. Like mentioned earlier a person who really wants to support aid victims will buy the product regardless of this advertisement. They already have it in their heart to want to help these people but not by being influenced by a picture. A picture shouldn’t influence you to support any campaign if it’s something that you want to do it will already be in your heart to buy the product and you knowing that, that is what the money is going towards. Me personally aids have been around for a long time and many people believed that it was a gay STD that was just transmitted by gay men. And then gay men brought it home and infect they wives or girlfriends. I mean some of that claim could be true and that can be a reason people still feel that Aids is such a horrible thing. Don’t get me wrong it is but then again babies are born with Aids and those are the ones that can’t help it. They came in this world innocent but infected by a non-innocent disease that they can’t get rid of. Those are the things people should consider when it comes down to helping aid campaigns. Everyone who has Aids it doesn’t mean they carelessly did unsafe sexual acts some people were born with it and couldn’t help it. So the point I’m making is we should take those things into consideration when buying a product to help aid campaigns and knowing that a picture does not influence the consumer because either they are going to buy the product regardless of how sad the picture wants to portray the aid victim or not.